New Balance is an American footwear and sportswear brand known for its dedication to quality craftsmanship and the production of comfortable, performance-oriented shoes. Founded in 1906, the company has a long history of manufacturing athletic footwear, particularly running shoes. Here's a short description of New Balance:

Heritage and Craftsmanship: New Balance has built a reputation for its commitment to quality and craftsmanship. The brand takes pride in manufacturing a significant portion of its athletic shoes in the United States and the United Kingdom, maintaining a focus on quality control and traditional shoemaking techniques.

Wide Range of Athletic Footwear: New Balance offers a wide range of athletic footwear, including running, walking, cross-training, basketball, tennis, and lifestyle sneakers. They are particularly renowned for their running shoes, catering to various types of runners, including those with specific needs such as overpronation.

Innovation: New Balance has introduced various technological advancements in its footwear, such as the ENCAP cushioning system and the Fresh Foam midsole, aimed at providing superior comfort and performance for athletes and fitness enthusiasts.

Classic Silhouettes: While New Balance is known for its performance-oriented footwear, it has also gained popularity in lifestyle and fashion circles. Some classic New Balance silhouettes, like the 990 series, are revered for their timeless and minimalist design.

Made in USA and Made in UK: New Balance's "Made in USA" and "Made in UK" collections are highly regarded for their premium materials, craftsmanship, and limited production runs. These collections often feature unique colorways and collaborations.

Wide Widths: New Balance is recognized for offering a range of shoe widths, making it a favorite among individuals with wide or narrow feet seeking comfortable and well-fitting footwear.

Collaborations: The brand has collaborated with fashion designers, sneaker boutiques, and artists, resulting in limited-edition releases that appeal to sneaker enthusiasts and collectors.

Comfort and Support: New Balance's shoes are known for their comfort, cushioning, and support, making them suitable for various activities and lifestyles, including running, walking, and everyday wear.

Corporate Responsibility: New Balance is committed to sustainability and corporate responsibility, emphasizing ethical manufacturing practices and environmental initiatives.

New Balance's enduring commitment to quality, comfort, and performance has earned it a dedicated following among athletes, fitness enthusiasts, and individuals seeking stylish, comfortable footwear for both athletic activities and daily life.

Wmns new Balance 550 “AU Lait” 12/14/22