"Air Max" is a popular line of athletic shoes created by Nike, known for its distinctive visible air cushioning technology in the shoe's midsole. The Air Max technology was first introduced by Nike in 1987 with the release of the Nike Air Max 1, designed by Tinker Hatfield. Here's an overview of the Air Max line:

Air Cushioning: The hallmark of Air Max shoes is the visible air cushioning unit in the sole, which provides excellent cushioning, impact protection, and comfort. This air unit is often showcased through a transparent window in the midsole.

Evolution: Over the years, the Air Max line has evolved with various innovations and design updates. Nike has introduced different types of air cushioning units, such as Air Max 90, Air Max 95, Air Max 97, and so on, each with its unique design and technology.

Iconic Designs: Some Air Max models have achieved iconic status, like the Air Max 1, known for its classic silhouette, and the Air Max 90, recognized for its chunky sole and vibrant colorways. These designs have transcended athletic footwear and become popular in streetwear and fashion.

Collaborations: Nike often collaborates with fashion designers, artists, and other brands to create limited-edition Air Max models, making them highly sought after by collectors and sneaker enthusiasts.

Colorways: Air Max sneakers are available in a wide range of colorways, catering to various tastes and styles. They are popular choices for both athletic performance and casual wear.

Comfort and Performance: Air Max shoes are known for their comfort and performance benefits, making them suitable for running, training, and everyday activities.

Cultural Impact: The Air Max line has had a significant cultural impact, especially in sneaker culture and streetwear fashion. Many notable athletes, musicians, and celebrities have endorsed and worn Air Max sneakers.

Air Max Day: Nike celebrates "Air Max Day" on March 26th each year, commemorating the release of the original Air Max 1 and highlighting the cultural significance of the Air Max line.

Overall, Air Max sneakers are known for their combination of innovative technology, stylish design, and cultural relevance, making them a staple in the world of athletic footwear and fashion.

Nike Air Max98 Olivia Kim No Cover (W)